Simple, minimalist fashion with maximum transparency. That's how I would describe Natascha von Hirschhausen's fashion.

It's incredibly important to me to break out of this sustainability bubble and reach people who haven't yet engaged with sustainable fashion. Ultimately, you can't sell a product that's simply sustainable. A product also has to look good. It's important to me to show how beautiful and comfortable sustainable clothing can be (Natascha von Hirschhausen, 2017).

Fair designer fashion handmade in Berlin

Upon entering Natascha's studio in Berlin-Wedding, the simple and modern cuts of her garments immediately catch the eye. This elegance and simplicity are a recurring theme throughout all her collections. Natascha's clothing isn't driven by trends; it's designed to bring lasting joy to the wearer. Every step of the process, from pattern making to attaching the care label, takes place in Natascha's Berlin studio. Thus, countless hours of work and a great deal of passion go into each and every garment.

Natural materials: 100% sustainable, fair, plastic-free and completely biodegradable

One thing I particularly appreciate about Natascha's clothing is her exceptionally responsible use of resources and materials. Natascha uses only natural materials for all her collections, such as organic cotton, organic wool, or recycled cashmere. The young designer pays close attention to ensuring that social and environmental standards are met throughout the entire value chain, especially when sourcing materials. For Natascha, pollutant-free materials are just as important as, for example, the ethical harvesting of cotton fibers in Uganda.

Minimal waste - Minimal Waste Fashion

Another special feature of Natasha's clothing is her minimal waste philosophy. The designer worked for a long time on suitable patterns until she was able to drastically reduce fabric waste.

The idea came to me during my stay in Bangladesh in 2014. There, I saw just how much waste the textile industry actually produces. At that time, there were already upcycling labels that took the waste and created something new from it. But I thought it would be better if this waste weren't created in the first place. Then I started to delve deeply into the topic and spent a year researching, as part of my master's thesis, how to align cutting lines to minimize waste (Natascha von Hirschhausen, 2017).

Thanks to these special cuts, Natascha has managed to achieve a minimal waste of 2%. This results in an average material efficiency of 98.5%.

https://youtu.be/c_zJrlA17-U

Would you like to learn more about Natasha's fashion? Then feel free to visit Natasha's website and her social media channels.