KiWi STORIES Beanie

The product comes from overproduction.

Fashion reflects its time, and its greatest beauty lies in its ability to express individuality. Like music, it can be loud or quiet, rebellious or a subtle statement. It accompanies everyday life, tells stories, and creates connections between people. But the way fashion is commercially produced today is leaving its mark. The reality is that low-quality, plastic-based clothing dominates consumption. In an era where climate change is already palpable, a change of thinking is essential. Kiwistorys is committed to conscious fashion – clothing that is produced fairly, gently, and sustainably. The materials used are not petroleum-based but come from renewable, biodegradable resources. Because fashion should not only be aesthetically pleasing but also feel good and be produced responsibly. True quality doesn't originate far away, but where direct collaboration is practiced. Since its founding, Clara, the initiator of Kiwistorys, has personally visited every production facility. She knows the people, the machines, and the conditions on site. Regular communication and visits to Portugal and Italy are essential for a thorough understanding of the processes and for meeting the people behind the products. Direct access to the production facilities not only guarantees the highest quality standards but also ensures that every product reflects Kiwistories' values. Transparency is not just a principle, but the common foundation of all participating production sites.