With the Ethletic Fair Sneaker Goto Lo, Ethletic presents another sneaker whose natural and relaxed look perfectly embodies the brand's philosophy. The crepe sole is made of pure natural rubber, giving the shoe elasticity and grip. The organic cotton upper is doubled for added stability in the toe area. A practical pull tab makes it easy to slip on and makes the sneaker particularly suitable for everyday wear. Classic colors, in particular, give the Goto Lo a stylish look. The result is a soft, sporty casual shoe with retro charm – all that's left to say is: Let's go to the park!
The Goto Lo fair sneaker is made from organic canvas twill cotton grown by small-scale farmers. But Ethletic goes a step further: all of their organic cotton comes from Fairtrade-certified producers and was grown and traded according to Fairtrade standards. Fairtrade promotes better working and living conditions for cotton producers and supports environmental protection.
The sole is made from natural, FSC®-certified rubber sourced from sustainably managed plantations in Sri Lanka. All Ethletic sneakers are produced fairly and exclusively from sustainable resources in Pakistan. The supply chains that Ethletic products go through are either Fairtrade or FSC® certified and are monitored accordingly at the various stages of production.
Furthermore, Ethletic actively supports its own Fairtrade projects in the communities where its production facilities are located. While the Fairtrade system ensures that producers receive their fair share today, for Ethletic sustainability means that the agricultural areas retain their economic potential for future generations.
For every pair of sneakers sold, Ethletic pays an additional premium of one US dollar to the Talon Fairtrade Workers Welfare Society. This organization supports workers in the production facilities. The funds are managed independently and used for additional healthcare, pensions, or local educational projects.