Abstrakte cremefarbene Pinselstriche auf schwarzem Hintergrund mit lila Zickzacklinie.

Our concept

Imperfect and rejected.

Rote Fläche mit Kratzern und einem orangefarbenen Pinselstrich in der linken unteren Ecke.
01

We will explain

As an online shop, we not only want to sell products, but also educate and inform about topics related to product quality and value.

Korktafel mit einem kleinen zerknautschten Papierstück unten und einer blauen, gewellten Linie oben.
02

We are not perfect

We want to show what a different way of consuming can look like. We lead by positive example, draw attention to companies that are following in our footsteps, and want to inspire other brands to take a better path. Together, we show that imperfection is not something negative to be avoided. We take the fear out of being imperfect. Because who is to say what is perfect?

Weiße Wasserflasche mit Metallverschluss und Holzdetails, liegt schräg auf grauem Hintergrund.
03

We want to do better

We sell B-stock, drawing attention to the fact that these products still have value and definitely deserve a second chance. Wherever possible, we use cardboard boxes several times before they are sent for recycling.

01

We will explain

As an online shop, we not only want to sell products, but also educate and inform about topics related to product quality and value.

02

We are not perfect

We want to show what a different way of consuming can look like. We lead by positive example, draw attention to companies that are following in our footsteps, and want to inspire other brands to take a better path. Together, we show that imperfection is not something negative to be avoided. We take the fear out of being imperfect. Because who is to say what is perfect?

03

We want to do better

We sell B-stock, drawing attention to the fact that these products still have value and definitely deserve a second chance. Wherever possible, we use cardboard boxes several times before they are sent for recycling.

Rote Fläche mit Kratzern und einem orangefarbenen Pinselstrich in der linken unteren Ecke.Korktafel mit einem kleinen zerknautschten Papierstück unten und einer blauen, gewellten Linie oben.Weiße Wasserflasche mit Metallverschluss und Holzdetails, liegt schräg auf grauem Hintergrund.

+ 1 million

Products saved since 2017

+110,000 customers

have already purchased

+600

Cooperation partners

Concept FAQs

Do you have a question or feedback? Check our FAQs for answers or feel free to send us a message!

From the very beginning, it has been important to us to refocus on appreciating the products we use every day and to show that consumption can work differently.

With rough edges and quirks

Stapel von buntem Klebeband mit der Aufschrift "Unikat" neben gestapeltem Wellkarton auf einem Regal.