Sustainable fashion: What is it?

Sustainable fashion & Fair Fashion - Why is it important?

Furthermore, it supports fair pay and good working conditions for employees in the fashion industry.

Why sustainable fashion?

The fashion industry is often accused of being one of the world's biggest polluters. Fast fashion leads to overproduction, where clothing is often thrown away after being worn only a few times. Production often involves the use of toxic chemicals and large amounts of water, which puts a significant strain on the environment. In addition, working conditions in many production facilities are often unacceptable.

Furthermore, you are supporting a fashion industry that focuses on quality and craftsmanship.

How do you recognize sustainable fashion and Fair Fashion?

There are various certifications and labels that indicate sustainable fashion and Fair Fashion. For example, the GOTS label is a sign of organically grown cotton and environmentally friendly production. The Fair Trade seal means that workers are paid fairly and work under appropriate conditions.

When buying sustainable fashion, you should also look for materials such as organic cotton, hemp, or recycled fabrics. The production locations and the company's transparency are also important aspects to consider when making your choice.

Sustainable fashion in practice: Tips for shopping

• Consider whether you really need the piece of clothing and whether it fits your style.
• Quality over quantity: Buy clothing that is well-made. These items have a longer lifespan and do not need to be replaced as often.
• Second-hand: Buy second-hand clothing or swap clothes with friends.
• GOTS and Fair Trade seals: Look for certifications that indicate sustainable fashion and Fair Fashion.
• Natural materials: Choose clothing made from organic cotton, hemp, or other natural materials.
• Transparency: Inform yourself about the company, its production sites, and working conditions.

Which sustainable fashion brands do we carry?

Sustainable fashion and Fair Fashion from ARMEDANGELS, Mela, HEY SOHO, and ThokkThokk are particularly popular with our customers.