Sustainable fashion: What is it?

Sustainable fashion is a concept that considers both the environment and the people involved in the production process. Unlike fast fashion, which relies on cheap mass production, sustainable fashion prioritizes quality, durability, and transparency. Materials are sourced from environmentally friendly sources, working conditions are fair, and products are often handmade.

Sustainable Fashion & Fair Fashion - Why is it important?

Sustainable fashion is an important trend that has gained significant traction in recent years. More and more people are recognizing the importance of sustainable products and want to make their purchases accordingly. Sustainable fashion has the advantage of being produced in a more environmentally friendly way, thus contributing to environmental protection. Furthermore, it supports fair wages and good working conditions for employees in the fashion industry.

Why sustainable fashion?

The fashion industry is often accused of being one of the world's biggest polluters. Fast fashion leads to overproduction, with clothing often being discarded after only a few wears. The production process frequently uses toxic chemicals and large amounts of water, resulting in significant environmental damage. Furthermore, working conditions in many factories are often unacceptable.

Sustainable and fair fashion is an important step towards reducing this negative impact. By purchasing sustainable products, you support companies that operate in an environmentally conscious manner and create fair working conditions. You also support a fashion industry that focuses on quality and craftsmanship.

How can you recognize sustainable fashion and fair fashion?

There are various certifications and labels that indicate sustainable and fair fashion. For example, the GOTS label signifies organically grown cotton and environmentally friendly production. The Fair Trade seal means that workers are paid fairly and work under decent conditions.

When buying sustainable fashion, you should also pay attention to materials such as organic cotton, hemp, or recycled fabrics. The production locations and the company's transparency are also important aspects to consider when making your choice.

Sustainable fashion in practice: tips for buying

• Buy consciously: Consider whether you really need the item of clothing and whether it suits your style.
• Quality over quantity: Buy clothes that are durable and well-made. These garments have a longer lifespan and don't need to be replaced as often.
• Second-hand use: Buy second-hand clothes or swap clothes with friends.
• GOTS and Fair Trade labels: Look for certifications that indicate sustainable fashion and fair fashion.
• Natural materials: Choose clothing made from organic cotton, hemp, or other natural materials.
• Transparency: Find out about the company, its production sites and working conditions.

Which sustainable fashion brands are available in our country?

Sustainable and fair fashion from ARMEDANGELS , Mela , HEY SOHO , and ThokkThokk are particularly popular with our customers. These brands prioritize sustainable materials, resource conservation, and fair working conditions in the production of their clothing.